I am Francesca Morosi, doctoral researcher supported by a 3-years scholarship at Nottingham Trent University.
My previous academic background is a BSc in Economics (University of Rome) and a MA (Dist.) in Marketing Management at De Montfort University. My professional background includes creative writing (poetry, children books and magazines articles), blogging & photography, marketing/advertising consultancy and various project-leading assignments within different companies and institutions.
My main research interests are in the area of consumer behaviour, identity construction, gender stereotypes, media /marketing effects on children and marketing ethics.
I am passionate about improving the life and wellbeing of children: I strongly believe that research should have social impact or there is not meaning to it. My aim is precisely to do this, through different levels of action:
1) implementing innovative research methods and participatory action research
2) promoting the reach of media literacy training for the empowerment of young girls
3) campaigning via social media to raise awareness of gender sterotypes & narrow beauty standards
4) acting as an influencer to push for more ethical and responsible advertising & marketing aimed at children and youth.
I am willing to combine my research interests and my creative abilities to reach these goals and I would be glad to hear from any potential collaborator, from the public, academic, charity/voluntary or private sector.
Time is limited at the moment, so I’m always looking for guest bloggers or contributors. If you have a story or a link to share please make yourself visible, don’t hesitate to email me at firstname.lastname@example.org
Thanks for reading my blog and please post your comments or share any post you like with your friends and social network: this is another way you can make a difference!
My PhD research websites:
and finally my newly launched social awareness project
To a better world!