This is another US movement which started recently
SPARK is a girl-fuelled activist movement to demand an end to the sexualisation of women and girls in media. They’re collaborating with hundreds of girls (age 13-22) and more than 60 US national organizations to reject the commodified, sexualized images of girls in media and support the development of girls’ healthy sexuality and self-esteem.
“One of the most unique, important things about SPARK is that we’re a movement by girls, for girls and girls’ allies (including boys and grownups). We center girls’ experiences and elevate girls’ voices because we know that “protecting them” from sexualization doesn’t work–we need to help girls develop their own strengths and speak out against the forces that harm them. Our SPARKteam is made up of engaged, passionate girls and young women who are building their own solutions and leading a movement against the sexualization, objectification, and violence against women present in the media”