Today it’s the first week anniversary of MSG crowd funding campaign and I want to take the opportunity to reflect on how the campaign is going.
To put things into perspective perhaps I should start by noting that on the very first day of the campaign I did not just sit down looking at the screen and praying for some miracles to happen.
I went to a Conference organised by Feminist in London with my 10 years old son and my partner, which turned out to be an incredibly inspiring event: on the day, we managed to distribute around 250 cards and explained our venture to many sympathetic activists who expressed vivid interest in our cause.
On the online front, despite a huge amount of tweeting and re-tweetting regarding the initiative and many organisations’ emailing me personally their support, the donors are very slow to materialise and – call me a dreamer- I struggle to understand why!
Not to take anything away from the 43 committed donors actually turning up, I was expecting to see at least double in terms of donations and I am wondering what make people interested and supportive of the cause (at least through their re-tweeting and emailing activity) waiting a day further to actually reach their pocket and press the “contribute now” on the page.
With my surprise, I have been congratulated on the results as the outcome so far seems to be perfectly in line with the nature of crowd funding campaigns, or so I’ve been told by an expert in the field: “Be patient, it takes time to build up public interest and as soon as you’ll have a few sponsors in, then you’ll see things actually start to move much more quickly”.
With a massive number of people actively following the campaign on Indiegogo, I am gathering that there is a lot of “lets’ way and see” going on at the moment!
Of course, in my dreams the campaign would have reached £1000 by the end of the first week: I dreamed that all the fervent activists, concerned parents and passionate educators I personally engaged with would eagerly log into the campaign page and make their contribution.
Judging from the current trend and the limited resources I can invest in it, I need to re-focus and think of more creative ways to convince MSG’s supporters of the urgency and necessity of their donations: something to really awaken their sense of power to act on things! (On this regard, I welcome your advice and suggestions: please don’t ask me to take my bra off in sign of protest to attract potential donors…yes I have been suggested to do that too!)
I need the people and organisations which so brilliantly supported me with their words, emails and re-tweets actually reaching their wallet if I want to regain my confidence in the power of collective action.
Call me a dreamer again, but I remain convinced that nothing will change unless we truly act collectively on this urgent issue.
In any case – success or failure of this campaign – you can be sure that I won’t shut up!