About Francesca Morosi

Francesca Morosi is a doctoral researcher at Nottingham Trent University. Her research is supported by a 3-years scholarship kindly provided by the University. Her academic background is a BSc Degree in Economics from University of Rome "La Sapienza" (First, hons) and a Master in Marketing Management from De Montfort University, Leicester (Dist). Her main research interests lie in the areas of Marketing Ethics and Consumer Behaviour, with particular reference to the interlocking of media, gender, advertising and children. Her orientation is geared towards mixed-methods, experimenting with innovative ways to research children while advocating a feminist and child-centric approach to research.

An Excerpt from “A Woman’s Worth” by Marianne Williamson

In this book, Marianne Williamson challenges women to see themselves in spiritual terms. Here is an excerpt on beauty.

“Feminine beauty is not a function of clothes or hair or makeup, although billions of dollars are spent in this country each year by women who have been convinced by the advertising industry that it is. Beauty is an internal light, a spiritual radiance that all women have but most women hide, unconsciously denying its existence. What we do not claim remains invisible. That is why the process of personal transformation — the true work of spiritual growth, whether couched in religious terms or not — is the only antidote to the pernicious effects of society’s backlash against genuine female empowerment. Society programs us, through the subliminal messages of popular culture, to believe that we’re not truly desirable as women unless we adhere to the current standards of physical beauty. The reason we’re such fertile ground for the dark forces of such lies and social manipulation is that we’re dissociated from the genuine light of self-awareness.

The woman who is truly self-aware knows that her self is a light from beyond this world, a spiritual essence that has nothing to do with the physical world. Those of us who strongly believe in the reality of spirit are quickly invalidated by a worldly power system that senses within spiritual truth the seeds of its own destruction. For if we truly believed in an internal light, we would not believe in the power of external forces, and we would not be so easy to dominate and control. We would not be tempted to see hair and clothes and makeup as sources of so much of our self-esteem and the ideal beauty of a fashion model as a sign that we are not beautiful at all.

In the words of Naomi Wolf, ‘We as women are trained to see ourselves as cheap imitations of fashion photographs, rather than seeing fashion photographs as cheap imitations of women.’

Against the sexualisation of women athletes

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Why a man sport commentator feels he has the right to judge and criticise a brilliant woman athlete on the basis of her appearance?

Read the full story here:

http://ftw.usatoday.com/2013/07/marion-bartoli-john-inverdale-bbc-not-a-looker/

This is an example of the widespread sexism permeating media culture. Would you imagine a comment of the same type being made towards a man athlete?
Is this kind of messages the media transmit to girls and women on a regular basis and this is from the BBC sport commentary, not a glamour or reality TV show!
After received thousand of complaints regarding the comment the BBC released a public apology…

Was the guy penalised or sucked for his behaviour? Certainly not!

…and I guess this is the reason this kind of comments continue to exist around women athletes…

 

http://www.sparksummit.com/

This is another US movement which started recently

SPARK is a girl-fuelled activist movement to demand an end to the sexualisation of women and girls in media. They’re collaborating with hundreds of girls (age 13-22) and more than 60 US national organizations to reject the commodified, sexualized images of girls in media and support the development of girls’ healthy sexuality and self-esteem.

“One of the most unique, important things about SPARK is that we’re a movement by girls, for girls and girls’ allies (including boys and grownups). We center girls’ experiences and elevate girls’ voices because we know that “protecting them” from sexualization doesn’t work–we need to help girls develop their own strengths and speak out against the forces that harm them. Our SPARKteam is made up of engaged, passionate girls and young women who are building their own solutions and leading a movement against the sexualization, objectification, and violence against women present in the media”

Do 8-year-old girls need anti-aging makeup?

As I had the chance to see during my research, make-up is becoming hugely popular among tweens, especially at parties and celebrations (see www.TheGirlsProject.co.uk , tab “Free time & Beauty”). It is so widespread that it’s now the “new normality” and most 8-9 years old in my study think in fact that it is a normal practice.

Not all of them embrace make-up in the same way: from the total sample of 37, there is a 25% of make-up enthusiasts and then about a 15% not interested at all. The majority (60%) are girls who enjoy make-up at parties and special occasions but are not that into it to wear it every day, or others who use it only occasionally as a game between girlfriends.

Today I came across this article which title I really enjoyed :))

..it was 2011 back then, I reckon I could find out at this point how this new launched product is doing!

http://www.thestar.com/life/health_wellness/2011/02/03/do_8yearold_girls_need_antiaging_makeup.html

IMPORTANT: How to read and navigate this blog!

Ok, I think I should give some direction to new readers to help navigate effectively this blog before things get more confused!

First of all, the blog will serve two main purposes:

1) it will serve as a journal for all my ideas and reflections regarding promoting media and social literacy for young girls

2) it will collect useful links and resources from others campaigns and organisations operating in the same area

This means that – as the nature of the blog is to present each recent post at the start and the old ones progressively archived – for a reader the best way to find his/her way around is to browse the blog through the “categories” section.

See CATEGORIES as a sort of map, guiding through the different nature of posts.

If you are looking for something more specific, try the SEARCH at the top of the blog and see if it helps.

To help me with further resources and links to be posted on site, send me a quick email or a comment and I will thank you for it! 🙂

 

http://www.bravegirlswant.com

Passive princesses don’t mesh with today’s girls who are being raised by their families on the girl power ideas their mothers grew up with. The diva fashionista is overdone and boring. Families are looking for multi-layered, diverse, intelligent, and strong media characters to enrich their girls imaginations. If our girls can see it, they can be it.

http://www.bravegirlswant.com is a campaign asking media creators to expand their version of what it means to be a girl, and recognize our girls as whole, complex people and not as gender stereotypes. Stop profiting from selling girls short.

Check it out their website is awesome!