Today I came across another empowering advert for women and girls. It seems that the trend is growing year by year with more and more brands jumping on the bandwagon.

Some people criticise the trend by labelling companies as hypocrite (“they are trying to sell beauty products/wax and raisors to shave our bodies after all!”). But isn’t wonderful to see this type of empowering messages promoted by adverts instead of the usual “fix yourself -be this or that” stuff?

At the very least these adverts diversify the range of images and role models available to girls and from my point of view this could be the start of a gradual change taking place…if we start to reward the companies sending this type of messages instead of criticising them under the “hypocrisy label”, more and more of them will follow and the entire advertising landscape could gradually transform into something more real and inspiring than the fake beauty images currently surrounding us: it makes perfect sense.

Check out the full playlist of empowering adverts here and don’t forget to comment!