This is a huge scale content analysis of gender stereotypes in children TV programmes around the world and one of a few study investigating children’ own preferences regarding gender stereotypes.
Gotz. M. (2008), Girls and Boys and Television The Role of Gender.
Gotz and her research team tracked gender representation in almost twenty thousand children’ TV shows from 24 countries and found that gender stereotypes are still extremely prevalent within kids’ television. The same study reveals that these stereotypes are far from what kids actually prefer: most girls in the study actually identified with “assertive and resourceful female leads that are in control of their lives and find their own solutions to problems” (Gotz, 2008).
Click the link below to access the file and read more 😉