Can we stop this stupid T-shirts’ trend against our girls?

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I am reading so many negative and angered comments from parents and girls alike regarding what I would call “the stupid T-shirt trend”!

The ones below are just an example of parent’s comments left on the Facebook page of one of the shop in question:

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So despite many parents’ dismay, it looks like some marketers are working really hard to make sure that girls wear the right labelling attire, brilliant! So that anywhere they go the message will be loud and clear about their dumbness? No thank you! 🙁

I was talking with a girl the other day who seems to proudly display her “drama queen” shirt: I asked her “what is it to be proud about being a drama queen?”, she quickly dismissed me by saying “oh, it’s just a T-shirt!”, but I suspect that there are many young girls out there who would not be offended in the slightest to be referred to a “drama queen” or “gold digger” these days: the pervasive media culture surrounding them makes them think that somehow these are normal girls’ attributes (along with being shopping/fashion/make-up fanatic).

The trouble with this type of marketing is that it is a lazy, unimaginative way to push girls into a corner.

Fortunately, they are plenty of ethical businesses fighting back this trend and new companies producing clever and witty T-shirts are popping up all the time: so let’s make sure to give these girls an alternative and I am confident it will be soon out of trend to wear  “I am a princess” shirts!

I made a few visual slides regarding this point, I would love to see them circulating far & wide on the web. I’ll post them today, your job is to pass them around! 🙂

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Double standards in society and media: feminist parody of Thicke’s “Blurred Lines” inappropriate?

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Today I found an interesting article in The Independent, regarding a feminist remake-parody of Robin Thicke’s worldwide hit song “Blurred Lines”: the video/song parody was apparently removed from You Tube for being considered “inappropriate”!

I had a good look at both videos to see what the fuss was about and couldn’t detect anything remotely inappropriate in the parody video, while I could see why Thicke’s video and lyric have been criticised so much by various feminists and women advocates. The parody is quite hilarious but I would not define it inappropriate in the slightest.

Indeed if you watch both videos you’ll agree with me that the reaction to the parody was simply unjustifiable – and I assume this is why You Tube has reactivated the video after the producers appealed against the removal: it was nothing else than a “reversal of roles” done in a humoristic way: how can anyone find anything offensive in that?

Well…I guess this is a brilliant example of the rampant double standard we have in our culture and media: the definition of “inappropriate representation” varies according to conformity or non-conformity to society widely accepted sex roles.

An Excerpt from “A Woman’s Worth” by Marianne Williamson

In this book, Marianne Williamson challenges women to see themselves in spiritual terms. Here is an excerpt on beauty.

“Feminine beauty is not a function of clothes or hair or makeup, although billions of dollars are spent in this country each year by women who have been convinced by the advertising industry that it is. Beauty is an internal light, a spiritual radiance that all women have but most women hide, unconsciously denying its existence. What we do not claim remains invisible. That is why the process of personal transformation — the true work of spiritual growth, whether couched in religious terms or not — is the only antidote to the pernicious effects of society’s backlash against genuine female empowerment. Society programs us, through the subliminal messages of popular culture, to believe that we’re not truly desirable as women unless we adhere to the current standards of physical beauty. The reason we’re such fertile ground for the dark forces of such lies and social manipulation is that we’re dissociated from the genuine light of self-awareness.

The woman who is truly self-aware knows that her self is a light from beyond this world, a spiritual essence that has nothing to do with the physical world. Those of us who strongly believe in the reality of spirit are quickly invalidated by a worldly power system that senses within spiritual truth the seeds of its own destruction. For if we truly believed in an internal light, we would not believe in the power of external forces, and we would not be so easy to dominate and control. We would not be tempted to see hair and clothes and makeup as sources of so much of our self-esteem and the ideal beauty of a fashion model as a sign that we are not beautiful at all.

In the words of Naomi Wolf, ‘We as women are trained to see ourselves as cheap imitations of fashion photographs, rather than seeing fashion photographs as cheap imitations of women.’